
New Year's Day, a former University Club, to watch a woman selling the Big Apple two baskets, because cold weather and asked those few. See the case of a professor, came up with the woman to discuss a few, and then go near the store bought festive red ribbon weaving spent and elderly woman with apple bar-February 21, followed by high-cried: "yo Apple lovers ! two dollars a pair! "After the couple feel fresh, with red ribbon binding together a pair of Apple looks very fun, so very many buyers. Bad for a while, do sold. Grateful woman, earned quite good. This is a successful marketing target market positioning of the case. That is currently marketing the first of many to distinguish the difference between market segments and select one or several market segments, market segments for these products and the development of the marketing mix. The professor of the club from the crowd before the market segmentation is to try to be different, accounting for a large proportion of the pairs of lovers to his sudden inspiration to make it aware of the couple who will be Apple's largest demand market, and their products to what his position is a Kit Kat, one of two red ribbon bar, call for the "couple" Apple, the couple is very attractive, even if Apple sold a bad cold day of the selling price also.